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Beauty Therapist Salon

Essence Lashes and Beauty, a small business founded in 2020 in Brunswick East, is owned by Francesca, an experienced beauty professional with over 10 years in the field. Francesca connected with Lario Marketing with the goal of strengthening the business online presence and eventually expanding her clientele. 

INITIAL CHALLENGES

  • ​Instagram: The business had an Instagram account with 198 followers but lacked a cohesive content strategy.Posts were inconsistent and did not effectively communicate the brand’s identity.

  • Facebook: The Facebook page had only 50 followers and was rarely updated.

  • Website: While functional, the website struggled with a fragmented brand identity, overcrowded content, and a lack of visual and textual coherence.

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